Business
Kristy Chong
Founder of Modibodi.
Idea and product development
Chong’s account places the idea for Modibodi in 2011, after the birth of her second child, when she experienced bladder leakage while running. She began researching reusable apparel and absorbent textile design.
Founding Modibodi
She founded the company in 2013. Modibodi developed reusable underwear for periods, incontinence and other forms of leakage, drawing on product and textile development rather than conventional disposable products.
Company account
The company’s own history describes the original problem, product research and launch. The personal account of how the idea arose is Chong’s account as published by Modibodi.